Abstract:

Background: Entrepreneurship requires discovering and leveraging the tools and assets available to turn concepts into concrete or immaterial goods or services. Entrepreneurship behaviour is the collection of personality and environmental variables linked to the complex agent of change in order to turn economic, natural and human capital into corresponding manufacturing possibilities.

Objective: The purpose of this study is to examine the apple growers’ profile.

Data and Methodology: This analysis has been carried out in the Wagoora block of Baramulla district of Kashmir Valley. This study consists of 120 apple growers from three villages using multi-stage sampling methods and studies using statistical methods such as frequency, percentage, average, standard deviation, coefficient of correlation and multiple regressions.

Results and Conclusion: The main results of the study show that the business behaviour of the apple growers is strongly influenced by education, land tenure, family size, jobs, annual profits, growing experiences in the apple orchards, the use of mass media, social engagement, economic incentive and consumer orientation.