Original Research Article

Empowering Women Farmers with Digital Advisory Tool: Assessing the Impact of Rice Crop Manager on Rice Productivity in Odisha

Introduction Information and Communication Technologies (ICT) and its use in agriculture have been instrumental in improving access to timely information and thereby increasing awareness and knowledge of farmers on innovative and effective crop management practices [1,2]. ICT has strengthened the linkages of farmers with markets, suppliers and institutions [3]. It acts as a bridge between […]

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The Impact of Electricity Costs on the Profitability of SMEs in Sri Lanka: Evidence from the Kundasale Divisional Secretariat Division

Introduction Small and Medium-sized Enterprises (SMEs) constitute a vital component of national economies, particularly in developing countries, where they drive employment, innovation, and regional development. In Sri Lanka, SMEs represent over 75% of all enterprises, contribute nearly 52% to the Gross Domestic Product (GDP), and provide approximately 45% of total employment [1]. Despite their economic

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Employee Well-being in a Hybrid Working Environment: The Role of PERMA and Leadership Styles

INTRODUCTION Markets have increasingly become volatile, uncertain, complex and ambiguous (VUCA) which can be attributed to both globalization and digitalization. As a result, companies encounter a work environment that is fiercely competitive and rapidly evolving, necessitating their prompt and appropriate response and adaptation. Consequently, both companies and employees are under growing pressure, leading to a

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Artificial Intelligence in E-Commerce: Analyzing Its Role in Shaping Purchase Intentions and Behaviours

Introduction Artificial intelligence (AI) has emerged as a transformative force in the evolution of modern e-commerce, reshaping how businesses interact with consumers and manage operations [1]. The integration of AI technologies into e-commerce platforms enables the automation of key business processes, enhances decision-making efficiency, and drives profitability through data-driven insights. By leveraging vast amounts of

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Attitude of Secondary School Teachers towards Chatgpt: A Comparative Study

INTRODUCTION “The role of AI in education is not to replace teachers, but to empower them by automating routine tasks and providing them with tools that enhance personalized learning experiences for students.” — Andrew Ng, Co-founder of Coursera and Adjunct Professor at Stanford University The rapid evolution of artificial intelligence (AI) has ushered in transformative

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Winds of Change: Political Awakening and Transformation in Kashmir (1925–1947)

Review of Literature Several scholars have addressed the political history of Kashmir during the early 20th century. Studies focusing on legal and constitutional developments, nationalist movements, communal dynamics, and socio-political reforms provide valuable insights into this period [1–4]. Despite these contributions, a holistic narrative that connects grassroots political awakening with institutional transformation remains limited. This

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Attitude Towards Internet and Social Networking Sites of Higher Secondary School Students of District Anantnag of Jammu and Kashmir

Introduction “The internet could be a very positive step towards education, organisation, and participation in a meaningful society.” — Noam Chomsky “We don’t have a choice on whether we do social media; the question is how well we do it.” — Erik Qualman In the digital age, the internet and social networking sites (SNS) have

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Spatial Disparities in the Quality of Education: An Empirical Study of Kargil District, Ladakh

1.1 Introduction 1.1.1 Conceptual Framework Education is universally acknowledged as a foundational pillar of human development, essential not only for individual empowerment but also for the broader socioeconomic advancement of societies [1]. It functions as both an intrinsic human right and a fundamental means of achieving a wide array of other rights. Through education, individuals

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A Study to Access Entrepreneurial Drive Within Apple Growers of Kashmir Valley

1. INTRODUCTION Historica: Apple is one of the most important horticultural products and popular for its flavor and health benefits around the world. Kullu valley (Himachal Pradesh) were the Britishers bring apple for cultivation first time in India during 1865, and later in 1917 they brought colored ‘delicious’ apple cultivars into Shimla mountains in the

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