Artificial Intelligence in E-Commerce: Analyzing Its Role in Shaping Purchase Intentions and Behaviours
Introduction Artificial intelligence (AI) has emerged as a transformative force in the evolution of modern e-commerce, reshaping how businesses interact with consumers and manage operations [1]. The integration of AI technologies into e-commerce platforms enables the automation of key business processes, enhances decision-making efficiency, and drives profitability through data-driven insights. By leveraging vast amounts of […]