Utilizing Artificial Intelligence in Social Media Analytics to Enhance Business Performance and Understand Customer Behaviour
1. Introduction The rise of social media has dramatically transformed the way individuals communicate, share information, and engage with content. In the business world, this transformation has opened new avenues for customer interaction, branding, and marketing. Platforms such as Facebook, Twitter (X), Instagram, LinkedIn, TikTok, and YouTube have become powerful ecosystems where businesses can engage […]