artificial intelligence

Artificial Intelligence and Digital Transformation in Commerce and Education: Emerging Trends, Challenges, and Future Perspectives

Introduction The twenty-first century has witnessed unprecedented technological advancements driven by rapid developments in artificial intelligence (AI), digital communication systems, cloud computing, and data-driven technologies. Digital transformation has become a critical strategic priority for governments, industries, educational institutions, and businesses worldwide [1]. Artificial intelligence, defined as the ability of machines and computer systems to simulate […]

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Utilizing Artificial Intelligence in Social Media Analytics to Enhance Business Performance and Understand Customer Behaviour

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1. Introduction The rise of social media has dramatically transformed the way individuals communicate, share information, and engage with content. In the business world, this transformation has opened new avenues for customer interaction, branding, and marketing. Platforms such as Facebook, Twitter (X), Instagram, LinkedIn, TikTok, and YouTube have become powerful ecosystems where businesses can engage

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Digital Leadership in the Age of AI Strategies for Business Growth and Innovation

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Introduction The emergence of artificial intelligence (AI) technologies has fundamentally redefined leadership in the 21st century. In a rapidly digitizing global economy, leadership is no longer confined to conventional managerial roles centered around supervision, delegation, and strategy implementation [1]. Instead, modern digital leadership demands a dynamic understanding of AI-powered tools and platforms that are revolutionizing

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