Beyond Location’s Promise: An Interpretative Phenomenological Exploration of Disparities in two Warung Madura outlets
Introduction Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indonesian economy, constituting 99% of all businesses and significantly contributing to employment and GDP growth [1, 2]. Within this vital sector, Warung Madura—small, often 24-hour convenience stores operated primarily by Madurese migrants—serve as essential community pillars. These establishments provide daily necessities and build […]