Predictive Analytics

Predictive Roles of Customer-Centric and Risk Management AI Applications in Optimizing Banking Operations in Nigeria

1.1 Introduction The advent of artificial intelligence (AI) has significantly transformed modern banking operations, reshaping how financial institutions pursue efficiency and business process optimization. From its early symbolic models in the 1950s to the rise of machine learning, deep learning, and generative AI, the technology has become central to reducing operational costs and maximizing outputs […]

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Artificial Intelligence in E-Commerce: Analyzing Its Role in Shaping Purchase Intentions and Behaviours

Introduction Artificial intelligence (AI) has emerged as a transformative force in the evolution of modern e-commerce, reshaping how businesses interact with consumers and manage operations [1]. The integration of AI technologies into e-commerce platforms enables the automation of key business processes, enhances decision-making efficiency, and drives profitability through data-driven insights. By leveraging vast amounts of

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