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Artificial Intelligence in E-Commerce: Analyzing Its Role in Shaping Purchase Intentions and Behaviours

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Introduction Artificial intelligence (AI) has emerged as a transformative force in the evolution of modern e-commerce, reshaping how businesses interact with consumers and manage operations [1]. The integration of AI technologies into e-commerce platforms enables the automation of key business processes, enhances decision-making efficiency, and drives profitability through data-driven insights. By leveraging vast amounts of […]

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Attitude of Secondary School Teachers towards Chatgpt: A Comparative Study

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INTRODUCTION “The role of AI in education is not to replace teachers, but to empower them by automating routine tasks and providing them with tools that enhance personalized learning experiences for students.” — Andrew Ng, Co-founder of Coursera and Adjunct Professor at Stanford University The rapid evolution of artificial intelligence (AI) has ushered in transformative

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Winds of Change: Political Awakening and Transformation in Kashmir (1925–1947)

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Review of Literature Several scholars have addressed the political history of Kashmir during the early 20th century. Studies focusing on legal and constitutional developments, nationalist movements, communal dynamics, and socio-political reforms provide valuable insights into this period [1–4]. Despite these contributions, a holistic narrative that connects grassroots political awakening with institutional transformation remains limited. This

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Attitude Towards Internet and Social Networking Sites of Higher Secondary School Students of District Anantnag of Jammu and Kashmir

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Introduction “The internet could be a very positive step towards education, organisation, and participation in a meaningful society.” — Noam Chomsky “We don’t have a choice on whether we do social media; the question is how well we do it.” — Erik Qualman In the digital age, the internet and social networking sites (SNS) have

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Spatial Disparities in the Quality of Education: An Empirical Study of Kargil District, Ladakh

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1.1 Introduction 1.1.1 Conceptual Framework Education is universally acknowledged as a foundational pillar of human development, essential not only for individual empowerment but also for the broader socioeconomic advancement of societies [1]. It functions as both an intrinsic human right and a fundamental means of achieving a wide array of other rights. Through education, individuals

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A Study to Access Entrepreneurial Drive Within Apple Growers of Kashmir Valley

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1. INTRODUCTION Historica: Apple is one of the most important horticultural products and popular for its flavor and health benefits around the world. Kullu valley (Himachal Pradesh) were the Britishers bring apple for cultivation first time in India during 1865, and later in 1917 they brought colored ‘delicious’ apple cultivars into Shimla mountains in the

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Phubbing: A Comparative Study among the College going students of Telangana India

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Introduction In the contemporary digital era, the increasing reliance on smartphones has significantly altered human interactions. One of the most concerning social behaviors emerging from this digital dependence is phubbing—a term derived from the combination of “phone” and “snubbing.” Phubbing refers to the act of ignoring someone in a social setting by paying attention to

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A Correlational Study Between Academic Procrastination and Learning Styles of Secondary School Students of Telangana India

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Introduction Education plays a crucial role in shaping an individual’s intellectual and personal development. However, students often exhibit varying learning behaviors that impact their academic success. Among these behaviors, academic procrastination is a prevalent issue affecting students at different educational levels [1-2]. It refers to the tendency of delaying academic tasks despite knowing the potential

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Parental role in the English Language learning of their children during COVID-19 pandemic: A study of parents of secondary school ESL learners

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Introduction  The COVID-19 pandemic has significantly changed the form of education, requiring a massive transition from everyday school experience to digital learning, which deeply impacts students’ learning experiences across the world. This change has showcased the essential role parents play in their child’s education, specifically in the context of English language learning for secondary school

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Examining the Link Between Company Governance and Monetary Outcome: A Review Study of Financial Service Providers in Nigeria

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Introduction Corporation governance idea, which focuses on the governance structures used to manage a company and maximize its owners’ wealth, has become increasingly important. Corporate governance primarily concerns how an organization’s stakeholders use their influence to ensure that the management team (including managers, directors, etc.) directs the organization to ensure it reflects and balances the

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